Keyword Placement Strategy to Get Your Blog Post Ranking Higher in Search Engines

Oh the great controversy over keyword placement strategy. This debate has been going on for years. I have actually found a lot of websites that contradict one another on where to place keywords and keyword density.

If you read the blogging world of SEO, you will find that this is one of the most blogged about topics. Everyone wants to know if they are using too many keywords or not enough keywords. This is the question of the last few years.

So, I am going to break it down for you the best that I can. I will show you a keyword placement strategy that has worked for many, including myself.

Keyword in the Title of Your Post

This is simple; only one keyword phrase used in the title of the post. Place the keyword at the beginning of the title, always at the beginning.

Keyword Density

Keyword density is defined as the percentage of keywords used in your post; yes, it is as simple. After researching for years on the different keyword placement strategy, I  found that SEO experts say to have a keyword density of 1 and 2 percent. This keeps things even and if you do it right, your post won’t look spammy.

An easier way to figure out the keyword density in a post is to take a post of 600 words and place the keyword 6 to 12 times throughout it.

If you use a keyword phrase that has a keyword density of 1 to 2 percent,  it will be easier to find in search engines.

How to make sure you are using the right keyword density

This is something I learned a long time ago to get my keyword density down; I write my post as natural as I can, I then go back through and count how many time I have used those keywords within the post. Most of the time, I have used the keyword phrase enough times for it to have the right keyword density, every once in a while I have to add the keyword phrase into the post to get the right amount of keyword density that I need.

Tools that help with Keyword Density

I also like using tools to help me so that I’m not struggling if I wrote a post that was long, or one that was shorter than 600 words. There are great tools such as the one that SEOBOOK offers. There are also plugins such as the WordPress-SEO that lets you check the keyword density before you post.

What we have learned in this lesson is that it is important to place your keywords properly, we learned why keyword placement is important, and a few tools that will help you.


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